Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its...
audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the...
The New Zealand Commercial Radio Industry released the S2 2021 GfK Radio Audience Data into the market today, showing Kiwi...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic,...
The already complicated task of video measurement became even more complex as the pandemic escalated how and where audiences watch,...
After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are...
Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target...
Following the release of TVNZ’s Interim Result FY2021, StopPress chatted to TVNZ’s Commercial Director Jodi O’Donnell about record audience numbers,...
A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of...