“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
audience
Integral Ad Science reached a platform-wide agreement with Microsoft Audience Network to ensure brand safety for native ads across the...
Gameplay has been way up during the pandemic, with no sign of slowing down. But people aren’t just playing more...
The impending rollout of Apple's iOS 14 will bring big changes to Facebook, most notably the end of collecting iPhone...
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Brands are pumped about the connected TV opportunity. But without the ability to measure campaigns with the same level of...
Ad supported video on demand (AVOD) is growing, with more content – for instance, NBCUniversal’s Peacock launches this summer...
Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishers monetizing through...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.