From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years...
audience
Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do....
More than 3.41 million Kiwis are tuning in each week to listen to commercial radio according to the S2 2023...
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's...
With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo...
AUCKLAND, Thursday: Stuff has again been named New Zealand’s number one news site, with a monthly audience of 2 million...
Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for...
Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience...
In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost...