Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for...
audience
Gamers’ affinity for ad-supported content presents a golden opportunity for brands The post Why Marketers Can’t Miss The Gaming Audience...
In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost...
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros....
If you ask agency Lovers Not Haters' founder and CEO Roberto Lastra about his ideal client, he's not going to...
The New Zealand Commercial Radio Industry released the S3 2022 GfK Radio Audience Data into the market yesterday.The results show almost...
Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience...
Stuff continues to be the go-to news outlet for New Zealanders across the country, according to the latest data released...
AUCKLAND, Friday: Stuff has maintained a national leadership position, reaching 3.485 million New Zealanders a month across print and digital,...