CloudX enlists AI agents for ad pricing, optimizing inventory. Adweek Feed
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My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an...
Ahead of Advertising Week, Meta launches AI-powered sales and marketing assistants that move closer to Mark Zuckerberg’s vision of end-to-end...
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log...
Ability AI, a martech startup focused on automating media buying across platforms like Meta and Google, secured $ 1.1 million...
Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has...
On Thursday, CTV performance advertising company tvScientific announced a $ 20 million Series A led by Norwest Venture Partners, bringing...
On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media...
Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of...
Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and...