Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. The post Netflix’s...
Better
AUCKLAND, Thursday: oOh!media New Zealand and The Commuting Book, supported by Auckland Transport, Wellington City Council and Christchurch City Council,...
Outstream ads, better instream ad targeting and more interactive user interfaces are just a few of the latest developments making...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rage Against The Machines Last week, Meta quietly...
From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to...
Deal IDs are helping publishers package their audience data while providing advertisers the flexibility and transparency that they’ve desired for...
AUCKLAND, Friday: The Comms Council has lent its support for the 24th Kyiv International Advertising Festival (KIAF), which has issued...
When it comes to consent and the fight against sexual and gender-based violence, the phrase "no means no" has long...
Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better...
Tired in 2022: Growth at all costs. Wired in 2023: Realistic ad tech valuations. A return to Earth for ad...