Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week.
The post Netflix’s First Upfront Offering Includes Better Measurement And Targeting appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts
Streem hires Group Account Director for NZ Expansion
Exclusive: Marketing Job Postings Declined 42% Last Year