Olaplex, which launched in 2014 making premium hair care products, was content growing its biz purely by word of mouth...
Billion
Oracle is big. Huge. It’s one of the largest enterprise software cloud service providers in the world and one of...
Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022,...
Warner Bros. Discovery has finally wrapped its upfront talks, the company confirmed during its second-quarter earnings call on Thursday afternoon....
Roku is taking a bigger piece of the upfront pie as the line between linear and streaming continues to erode....
JetBlue Airways has acquired Spirit Airlines for $ 3.8 billion. The news comes less than a day after Spirit and...
Disney is the latest publisher to cross the upfront finish line. On Monday, Disney closed its strongest upfront ever, reporting...
Unity will merge with ironSource in an all-stock transaction that values the latter at $ 4.4 billion. If you perform...
CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going...
Even if the TV is turned off, commercials might still play on ad-supported streaming services, wasting brands about $ 1...