While some sports brands have recently made efforts to become more inclusive, certain groups still face barriers to getting involved...
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Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic...
TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes...
Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for...
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic...
AUCKLAND, Tuesday: Ponsonby-based Sling & Stone PR has launched an integrated social campaign for Kogan Mobile to showcase the prepay...
AUCKLAND, Today: NZME has unveiled a new partnership with LockerRoom – Newsroom’s dedicated women’s sport section. Under the new partnership,...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward...
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with...