The boom happened--to the tune of 562% growth in a single year--and the bust was inevitable, with analysts last summer...
Brands
Finding and retaining new customers is the lifeblood of any business. A lot of people think that all you need...
By Kargo APAC GM Rob Leach* SYDNEY, Today: Media buying is both an art and science. In today’s targeting-obsessed programmatic...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Yelp Wednesday introduced Yelp Audiences, a way for national and regional brands to target users of the business directory and...
//www.youtube.com/watch?v=CwsdMCfxpB4 AUCKLAND, Monday: Freeman’s Bay full-service indie Contagion has teamed up with Gregg’s to produce a “fun” new brand platform...
Direct-to-consumer juggernaut Harry's Inc. has ambitions to create a family of next-generation CPG brands. That's because the budding conglomerate doesn't...
Even before the pandemic forced more of our day-to-day lives online, people were becoming more conscious of the use of...
Shortly after midnight on July 1, college athletes began sharing news of the first endorsement deals allowed under the NCAA's...