SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the...
Buyers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event,...
Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app...
Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here. If...
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by...