X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers...
Buyers
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen...
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new...
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
Google's big bet on using AI to power ads is getting even bigger in 2024. At Google's Marketing Live event,...