Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on...
Buys
It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is...
Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video...
You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? Less hoppy, but hopefully more...
Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a...
On Monday, Tatari, a buy-side linear and connected TV ad platform specializing in performance-based measurement, announced its plans to buy...
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...
Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the...
Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after...
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and...