“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first...
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In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So FAST FAST channels have been slow to...
Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows...
By: Inder Singh, SVP Commerce, InMobi Jimit Doshi, Vice President, Head of Revenue and Operations, InMobi Commerce Retail media has taken...
AUCKLAND, Today: Ambient outdoor exponents Shout Media has added two specialists – Jay Drew and Olivia Innes – to its...
Shout Media has added two key members to its growing sales team. Jay Drew has joins as Senior Account Manager...