One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality...
Codes
The Association of New Zealand Advertisers (ANZA) welcomes the release of the Advertising Standards Authority’s (ASA) new Food & Beverage...
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an...
QR codes went from zero to hero during the pandemic. But are people still using QR codes as much now...
Managing a header-bidding system – even just for display inventory – is too in the weeds for most publishers to...
Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have...
American Express continues to go all in on helping small businesses thrive in times of economic uncertainty. This time around,...
Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to...
Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response,...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...