Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...
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Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzKill As he prepares to take his company public...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to...
The number of US-based subscribers of NBCUniversal’s premium ad-supported streaming service Peacock has leaped from 33 million in the fourth...
Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of...
Fox said on Thursday that it’s struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box...
Six months after its nationwide launch, Comcast NBCUniveral’s premium ad supported streaming service Peacock has 33 million subscribers in the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this...