Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its...
consolidation
Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data...
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
Innovid added a new machine learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re...
On the heels of the launch of its latest supply-path optimization product, PubMatic posted $ 55.4 million in Q1 revenue,...
Matthew PapaSVP of Business and Corporate Development“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
When AT&T sold the subscription anime streaming service Crunchyroll to American anime distributor Funimation for nearly $ 1.2 billion in...
After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians...