How The California Consumer Privacy Act Stacks Up Against GDPR

While both the California Consumer Privacy Act and Europe’s General Data Protection Regulation address the collection of personal information by businesses, they are actually quite different. Here’s where they diverge and why the advertising trade orgs are lobbying like bandits to block the California act’s passage. The IAB, DMA, ANA, 4As and NAI decried theContinue reading »

The post How The California Consumer Privacy Act Stacks Up Against GDPR appeared first on AdExchanger.

Read more

Analysis: Apple Can Succeed In Ads Without Sharing Data

Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandalContinue reading »

The post Analysis: Apple Can Succeed In Ads Without Sharing Data appeared first on AdExchanger.

Read more

ePrivacy: Why Companies Are Underprepared For A Post-GDPR World

May 25 is here and let’s pretend that companies up and down the digital supply chain are ready for the General Data Protection Regulation enforcement deadline. Good. Now it’s time to start fretting about ePrivacy. Many in the advertising industry have treated ePrivacy almost as an afterthought in the frenzied lead-up to the GDPR enforcementContinue reading »

The post ePrivacy: Why Companies Are Underprepared For A Post-GDPR World appeared first on AdExchanger.

Read more

What Was And Wasn’t Said When Zuckerberg Testified In Brussels

Anyone hoping for an intense grilling of Facebook CEO Mark Zuckerberg during his testimony Tuesday before European politicians in Brussels can keep on waiting. Zuckerberg trotted out familiar talking points and was sheltered from the intensity and awkward eye contact of real interrogation by a strange format, in which members of the EU Parliament askedContinue reading »

The post What Was And Wasn’t Said When Zuckerberg Testified In Brussels appeared first on AdExchanger.

Read more

Zuckerberg Faces Congress: We’re Sorry, We’re Responsible For Content, We’re Not There Yet

“We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.” A contrite yet confident Mark Zuckerberg, wearing a suit rather than his usual gray T-shirt and jeans, testified Tuesday before a joint hearing of the Senate Judiciary and Commerce committees in Washington,Continue reading »

The post Zuckerberg Faces Congress: We’re Sorry, We’re Responsible For Content, We’re Not There Yet appeared first on AdExchanger.

Read more

Here’s How Facebook Is Getting Ready For GDPR

With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example isContinue reading »

The post Here’s How Facebook Is Getting Ready For GDPR appeared first on AdExchanger.

Read more

As GDPR Looms, Privacy Tech Is On The Rise

AdExchanger |

The May deadline to comply with Europe’s General Data Protection Regulation (GDPR) is swiftly approaching, and ad tech and security startups are forming a new industry: privacy tech. Companies like PageFair, Evidon, Prifender, Tealium and Segment hope to capitalize with GDPR compliance solutions for brands, publishers and even other ad tech vendors. The International AssociationContinue reading »

The post As GDPR Looms, Privacy Tech Is On The Rise appeared first on AdExchanger.

Read more

Expect A Contraction Of The Supply Chain In The Leadup To GDPR

AdExchanger |

The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to runContinue reading »

The post Expect A Contraction Of The Supply Chain In The Leadup To GDPR appeared first on AdExchanger.

Read more

A Marketer’s Guide To GDPR

AdExchanger |

The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for andContinue reading »

The post A Marketer’s Guide To GDPR appeared first on AdExchanger.

Read more

FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question

AdExchanger |

The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on Washington, DC, Friday to dig into the privacy implications of the Internet of Things and big data, mobile privacy, consumer privacy expectations, online behavioral advertising, information security, the dangers of cross-app trackingContinue reading »

The post FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question appeared first on AdExchanger.

Read more