Expect A Contraction Of The Supply Chain In The Leadup To GDPR

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The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to runContinue reading »

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A Marketer’s Guide To GDPR

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The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for andContinue reading »

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FTC Relies On Eggheads To Inform Tech Policy – But Whether Consumers Care About Their Privacy Is Still An Open Question

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The agenda at this year’s PrivacyCon read like the Federal Trade Commission’s to-do list. Nearly 20 researchers from around the country converged on Washington, DC, Friday to dig into the privacy implications of the Internet of Things and big data, mobile privacy, consumer privacy expectations, online behavioral advertising, information security, the dangers of cross-app trackingContinue reading »

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IoT Will Top The FTC’s 2017 Hit Parade

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When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the first iPhone came out – the big issues of the day were how to regulate ecommerce and handle spam. The threat vectors have changed. The FTC’s top three priorities in 2017 will be Internet of ThingsContinue reading »

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FCC’s Top Cop: ‘It’s Not An Easy Job’

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As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications Commission is uncertain. But one thing is clear: Enforcement will continue. “The overwhelming majority of the work we do is bipartisan,” Travis LeBlanc, the FCC’s enforcement bureau chief, said last week at an International AssociationContinue reading »

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The FTC Has Its Eye On What Smart TVs Mean For Consumer Privacy

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The Federal Trade Commission is watching smart TVs. An FTC workshop on Wednesday in Washington, DC, laid out consumer privacy concerns around smart-TV tracking and sought to clarify how the ad industry is using the data that’s being collected. “Consumers expect some level of data collection when they use their computer,” said Jessica Rich, directorContinue reading »

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