With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies...
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Marketers may have been relieved to hear Google finally changed its mind on deprecating third-party cookies, but Tom Acheson-Gray, Head...
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced...
Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away....
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Adventures Of Cookie Monster...
Google is still figuring out what a cookie opt-in or opt-out model would look like — and how it would...
After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest. Last Monday’s announcement begets a slew...
Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad...
Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has...
Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath,...