The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
France’s highest administrative court has ruled that the country’s data protection authority does not have the right to ban cookie...
France’s highest administrative court has ruled that the country’s data protection authority does not have the right to ban cookie...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...