Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no...
cookies
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t...
The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are...
Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent...
Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are...
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will...
Last week, before Google dropped the news that it’s not dropping third-party cookies, I was a guest on publisher consultant...
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably...
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans...
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee...