Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as...
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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....