As this series comes to a close, the desire to be aspirational--inspirational, even--rings hollow. For many, Black History Month is...
Cost
The subscription business has never been easy. But this is perhaps the toughest season ever for subscription-based companies. On the...
Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....