An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added...
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With French media company Vivendi's announcement that it's exploring a sale of Havas--as well as sister company Canal+ Group and...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
With over 100M active users in just four months after its launch, ChatGPT claimed nearly half of all unique visitors...
Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the...
First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed...
It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs...
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some...