Warner Bros. Discovery is in a tight spot, as its TV ad revenue declines by double digits and its core...
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It's been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75...
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari's experiences with...
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added...
With French media company Vivendi's announcement that it's exploring a sale of Havas--as well as sister company Canal+ Group and...
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to...
With over 100M active users in just four months after its launch, ChatGPT claimed nearly half of all unique visitors...