Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...
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Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...
After years in which artificial intelligence-generated content was known more for its comic absurdity--only occasionally drifting into disconcerting realism--2022 was...
Making Great First Impressions: Why Creatives Wish They Could See These Ads for the First Time Again
Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for...
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s...
Faced with waning subscribers, Netflix has been forced to adapt to brave the streaming competition by rolling out ads. Yet...
Disney is losing money faster than it’s adding subscribers. The media giant reported a $ 1.5 billion loss on its...
Adidas' most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard,...
AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media?...