Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the...
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First came Barbie, and then came her Dreamhouse. Toy company Mattel introduced Barbie's home, a ranch house in Malibu, in...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed...
It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs...
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some...
On a lark, a woman named Gil tried on a jewel-inlaid grill at a pawn shop, but the "near priceless"...
Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...
Rather than allowing an ecosystem in which all media is interchangeable to remain the default, media owners must differentiate themselves...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...