Another TV ad measurement company received national currency certification. Today, iSpot received industry certification from the U.S. Joint Industry Committee...
Currency
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors –...
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when...
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason...
After years of griping about Nielsen, culminating with the measurement provider losing its Media Rating Council accreditation in 2021, marketers...
Paramount is making good on its commitment to collaborate with multiple measurement companies. Top line Today, the publisher announced it...
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot. The post The Joint Industry Committee Forges...