Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise And Dream Brian Krebs, the publisher of...
Customer
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post...
After Google said it would no longer deprecate third-party cookies earlier this summer, many in the ad industry collectively sighed...
For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands...
House of Travel is number one in this year’s annual Kantar Customer Leadership Index. It’s New Zealand’s leading ranking of...
AUCKLAND, Today: Jess Strange is set to join Southern Cross Travel Insurance (SCTI) as Chief Customer Officer on August 19,...
Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said...
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the...
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help...
In 2023, $ 247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items...