Everyone’s got their head in the clouds: ad tech, media and even consumer data brokers. On Tuesday, Acxiom announced a...
Data
Former Wendy's global chief marketer Brandon Rhoten joined GroundTruth as its CMO in September. Why move to a location data...
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does...
Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without...
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times,...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...
This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data...
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to...
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the...
With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it...