Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does...
Data
Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without...
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times,...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...
This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data...
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to...
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the...
With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Say “Nein” To Sharing The German Cartel Office,...
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph...