Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
Data
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday...
Everyone’s got their head in the clouds: ad tech, media and even consumer data brokers. On Tuesday, Acxiom announced a...
Former Wendy's global chief marketer Brandon Rhoten joined GroundTruth as its CMO in September. Why move to a location data...
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does...
Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without...
A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times,...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...
This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data...
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to...