The quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue as signal...
Data
FTC v Kochava is a landmark battle in the long war over data privacy regulations. But regardless of how this...
//www.youtube.com/watch?v=viaYfbBzTyQ AUCKLAND, Friday: TBWA\NZ is helping 2degrees celebrate Christtmas with a new campaign – a virtual piñata game, with a...
Introduced by TBWA/New Zealand and 2degrees, Kiwis now have the chance to find Paulie the Data Piñata for the chance...
Femi TaiwoHead of Consultancy, Europe“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the...
Although targeted political advertising can be lucrative, that’s where news aggregation app SmartNews draws the line. “We don’t have political...
LinkedIn emerged victorious in a nearly six-year-old lawsuit against hiQ Labs for data scraping. The U.S. District Court for the...
Commerce data platform Klover raised $ 25 million in Series B funding and changed its parent company name to Attain....
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
The impact of an ad is tied to how close the marketer can get to the moment when a consumer...