"We acknowledge no wrongdoing, but here's $ 725 million." Meta proposed a settlement late Thursday to a 2018 lawsuit over...
Data
“‘Cookieless’ is just a buzzword,” said Sanup Pillai, DHL’s global head of digital marketing and mar tech tells AdExchanger. “I...
The European Commission just left Meta a lump of coal in its stocking. On Monday, European regulators charged Meta with...
In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all...
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...
How well do you know your audience? I’m not just talking about their age, location, gender or purchase history. I’m...
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized...
First-party data is at the top of the marketer's wish list this holiday season. But actually having the systems, structures...
Across many industries, including marketing and advertising, the gender pay gap remains a looming issue--especially for Latina women. In response,...
The Competition and Transparency in Digital Advertising Act, the American Data Privacy and Protection Act and efforts to change Google’s...