By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud...
Data
Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies...
Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM. Nielsen’s new client engagement platform, provides single sign-on...
The New Zealand Commercial Radio Industry released the S4 2021 radio audience data into the market today, providing the first...
AUCKLAND, Monday: Nielsen has unveiled “an exciting” new venture in collaboration with the NZ Radio Broadcasters Association to fuse radio...
When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence...
Turn The Other Cheap Zoom CEO Eric Yuan shot down proposals to introduce ads in 2019 and again in 2020,...
The retail data revolution is constrained by its laser-focus on advertising, if you ask Brian Archey, Conagra Brand’s sr. director...