My first job out of college was at Google. I didn't know much about marketing at the time, let alone...
Data
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker...
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement...
Every time Melinda Han Williams, chief data scientist at Dstillery, hears someone in the ad industry talk about a “data...
The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party...
In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big...
By Greg Sobiech, CEO & Founder, DELVE When first-party data became the center of every marketing conversation, every CMO I...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Everyone and their mother is becoming an advertising company. And that trend took another step forward on Thursday with the...
Comcast Advertising, the largest multichannel video distributor, announced today that it's providing media measurement company VideoAmp a license to use...