You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But...
Data
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh, Snap Snap warned investors this week that it...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Break The Chain A new antitrust bill on the...
A seasonal retailer is scrambling to advertise a new Mother's Day promotion. The company only has two weeks to make...
Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy....
Despite what you may have heard, artificial intelligence (AI) is not a magic solution for every problem facing the ad...
Marketing has played a role in society for as long as there have been messages to deliver. What started as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shape Up Or Shop Out Parallel news items reinforce...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: First-Party Data: The Sequel appeared first on...