Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party...
Data
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its...
Today's marketers expect more from their media agencies and care less about buying clout, according to a new report by...
When Criteo CEO Megan Clarken and IPONWEB CEO Boris Mouzykantskii were hanging out in the green room at AdExchanger’s Programmatic...
AUCKLAND, Today: Colenso BBDO has devised a smart SNTA – Spark’s new tech assistant, built in partnership with creative agency...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud...
Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies...
Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....