The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
Data
The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep...
Get your mop and vacuum ready, because the clean room craze is only getting started. Amazon on Tuesday launched the...
"The Sell Sider" is a column written by the sell side of the digital media community. After this exclusive first look...
Developers have been reporting allegedly strange behavior from AppLovin’s MAX Unity SDK. At least one developer discovered that MAX, AppLovin’s...
Adweek and TransUnion recently joined forces to host a panel of leading industry executives to learn how marketers are leveraging...
What if all the privacy-safe, transparent, opt-in and consent-based digital advertising initiatives of the past few years turn out, a...
Zeta Global acquired the digital survey technology company Apptness for $ 41 million, with up to $ 20 million in...