"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Data
This article is sponsored by GroundTruth. As consumers continue to evolve the way they shop and interact with brands, accuracy...
Creativity drives 80% of an ad's effectiveness. Yet it continues to be the least objectively understood part of the marketing...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on...
Facebook shared details on a new requirement for application developers with apps that access advanced permissions via its platform, the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Some SPAC BDG Media Inc., which owns publications such...
The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they...
The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of...
When I meet someone new, I may choose to share personal details about myself and my life in an effort...