“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Ad tech companies are...
Data
Ogilvy associate creative director Joel Arzu knows we live in an era largely defined by data, but he also has...
When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video...
Legal and court losses are piling up across Europe for American ad tech companies – and for Google. Turns out...
Some bias is overt. But other bias … creeps. Without a solid foundation of accurate data on which to base...
LiveRamp earned a total of $ 141 million in Q4 2021, up 17% from the same period in 2020, with...
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Smart TV manufacturer Vizio...
You may or may not know, today is Data Privacy Day. Here's a short history of what it means and...
In the data-centric online ecosystem, it’s typical for app users to feel like they’re a product being sold to advertisers....