"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
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This year's showcase of standout leaders in marketing, media and tech reveal how empathy, agility, diversity and fresh thinking fueled...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Peacock Measures Its Feathers Ah, there’s nothing that says autumn...
Digital advertising continues to be a bulwark during the pandemic. Although overall media owner ad revenue in the United States...
The pandemic, protests and economic upheaval have forced many marketers to turn seemingly endless pivots into pirouettes. In a recent...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Traditional Media In The Doldrums Ad spending in the...
LiveRamp was one of the few advertising companies to post solid growth in its fiscal Q1, thanks to marketers seeking...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing. Revenues in the podcast advertising market are...