If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain...
Digital Marketing News
Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever...
Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom...
Optimera increases site viewability solely from a publisher’s point of view.The tech optimizes campaigns toward the most viewable placements in...
"The Sell Sider” is a column written for the sell side of the digital media community.Today's column is written by Jason...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Lightning Strikes The Washington Post introed a first-party data ad...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and...
Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a...