Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in...
Digital TV and Video
There’s yet another content streaming service joining the fray: AT&T TV will enter beta testing in Q3, offering viewers an...
Horizon Media is the first agency to use Nielsen Advanced Audience, a linear TV product designed to make measuring granular...
Ecommerce and direct-to-consumer (DTC) brands are flooding into television, and bring a new data-driven perspective to the old media channel. While...
LiveRamp said Monday it has agreed to acquire the television analytics company Data Plus Math for a cash and stock...
At Disney, no one messes with the Mouse.The brand is extremely protective of its reputation among consumers, one largely built...
Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite.On Thursday,...
Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with...
By the 2028 Summer Olympics in Los Angeles, NBCUniversal believes it’s “within reason” that all TV will be delivered through...
Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow...