With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to...
Direct
Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
AUCKLAND, Today: oOh!media has announced a new hire within the direct sales team, appointing Esther Mackay as campaign executive. She...
oOh!media has announced a new hire within the Direct Sales team, appointing Esther Mackay as Campaign Executive. She takes over...
Publishers aren’t just off-setting losses with direct-sold programmatic; they’re unlocking the 70% of consumers brands can’t reach in the open...
Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its progressive nonprofits and political campaign clients...
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
PubMatic's end-to-end platform, Activate, lets advertisers buy CTV and online video inventory via direct deals, bypassing DSPs. The post PubMatic...