When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team,...
Disney
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Snap, Mon Ami Snap is starting to tone down its...
At Disney, no one messes with the Mouse.The brand is extremely protective of its reputation among consumers, one largely built...
Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney...
Disney has been at the center of some of the most important recent shakeups in digital media. It officially closed...
Hulu now lives in the mouse house.The Walt Disney Company said Tuesday it will gain full operational control of Hulu...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Remember Oath? Verizon Media Group, the company formerly known as...