Ahead of Disney+'s debut last November, Disney executives needed a showstopping original series to convince even more consumers--not just kids...
Disney
The Walt Disney Company is reorganizing and streamlining its media and entertainment businesses to position its burgeoning and fast-growing streaming...
Another Disney movie that had been scheduled for a theatrical release is moving to the company's streaming service, Disney+, instead....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tried And True Disney has unloaded its video ad tech unit...
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $ 71.3 billion...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Streaming Down The Rapids In the streaming wars, the mouse will...
Mulan, the live-action remake of the 1998 animated Disney classic, arrives on Disney+ today, marking the beginning of an experiment...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for...
When Disney ad sales chief Rita Ferro approached Lisa Valentino about leading the entertainment giant’s client and brands solutions team,...
The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent...