Disney announced integrations with LiveRamp and Experian, which join The Trade Desk’s UID2 as identifiers that Disney advertisers can use...
Disney
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in...
Disney’s Lisa Valentino is speaking at AdExchanger’s Industry Preview in New York City on February 7. Click here to register. In...
Three years and 164 million subscribers later, Disney+ is leaning into marketing for adults. The streamer is rolling out a...
Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes...
Disney will expand Hulu’s ad targeting capabilities to the Disney+ ad-supported tier. And speaking of ads, Disney is prioritizing its...
Fox Sports gets to keep Major League Soccer on its networks, striking a four-year linear rights agreement with the league....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Talk The Tok? With TikTok, it’s...
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency...
Bob Iger is wasting no time making changes at Disney. On Sunday, Disney's board of directors announced Iger was back...