Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital...
display
Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to...
PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its...
The Sam's Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan...
Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus...
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many...
Consumer expectations have changed, as have the best strategies for reaching them. Across social, search and display, many old tactics...
One year after Peacock broadcast Super Bowl 56, the streaming service is back in the Big Game. A 30-second spot...
PubMatic’s total Q3 revenue grew 11% to $ 64.5 million despite an industry-wide downturn, but the company doesn’t have high...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning:...