Last year's most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Last week, "You Do You," premiered on Instagram, a digital series focused on young creators. While most akin to a...
There is a common theme running through many of the latest Christmas ads. After the pandemic blighted last year's holiday...
When it comes to personalization, most marketers don't get it right. They either do too little--e.g., indiscriminately blasting the same...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Food-maker Kraft Heinz is jumping on the so-called 'purpose bandwagon', with its newly introduced "Beanz Meanz More" brand platform. As...
British agency membership body the Institute of the Practitioners of Advertising (IPA) has a recently installed president, and in Julian...
The nation feels so close to recovery. With each passing day, the events of 2020 feel more distant. As the...