Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s...
Don’t
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Ro’ Roku insiders are abuzz about a...
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
Programmatic buying is a mainstay of digital advertising, but its role in the TV ecosystem is relatively new – and...
Though cooking at home can bring feelings of accomplishment and joy, that's often dependent on having the time to commit...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can...
4200%. That's the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Alvin Bowles is a facilitator. As Meta’s VP of business ecosystem partnerships, it’s his responsibility to oversee everything from how...