Communicating complex policy changes can be a significant challenge, especially when they impact everyday people. When the New Zealand Government...
DOOH
The winners of the fifth Pixel Awards have been announced, showcasing exceptional creativity and innovation in digital out-of-home. This year...
Advertisers able to leverage audience-centric planning and real-time analytics to effectively reach their intended audiences. New Zealand’s sustainable digital out-of-home...
Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky...
BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars...
Digital out-of-home (DOOH) and programmatic advertising should go hand in hand. After all, DOOH campaigns are essentially digital banner ads...
AUCKLAND, Today: HYPER Media, New Zealand’s top retail DOOH media owner, is thrilled to announce a partnership with Vistar Media,...
The Out of Home Media Association Aotearoa, along with representatives from the media agency market, has developed a verification standard...
AUCKLAND, Friday: OOHMAA has collaborated with the Out of Home Buyers Committee* and a panel of experts to create a...
Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital...