By Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile USA Over the last year, evolving trends...
DOOH
Members of IAB New Zealand’s Programmatic DOOH Steering Committee have this week agreed on an industry benchmark Impression Multiplier formula...
MediaWorks has revealed the name of its new look talk brand – Today FM. The new radio station is set...
With more than 87,000 people recognized as being deaf across the country--many of whom might have English as their second...
Lumo Digital Outdoor and Hivestack have teamed up to launch New Zealand’s first dynamic programmatic digital out-of-home (DOOH) campaign for Fire...
OOH outfit LUMO has launch a new creative studio for digital out-of-home (DOOH). Born out of the challenges faced as...
IAB New Zealand has launched its 2021 Programmatic Digital Out of Home Buyer’s Guide. The Guide comes in response to...
Working alongside major retail chain Briscoes Group, Verizon Media has launched New Zealand’s first programmatic DOOH campaign. Partnering with Stanley...
When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for...