Marketing automation is designed to push out messages, but it hasn’t always been great at incorporating pricing or product information....
ecommerce
Amazon's ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market...
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
"Demand from ecommerce companies expanding into global markets has grown rapidly and now accounts for more than 30 percent of...