Coca-Cola is on "a new journey" as a company in how it intends to engage and sell to consumers using...
ecommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a...
French ecommerce platform Mirakl raised $ 555 million as it looks to expand its international operations and forge further into...
Adobe is rolling out a new payment service for its commerce platform, designed to make it easier for merchants to...
The world's largest retailer, Amazon, has experienced continued growth. Notably in the last two years, it has acted as a...
Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based...
Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global...
Netflix, which has focused its efforts on selling DVD rentals and on-demand video subscriptions for more than 20 years, is...