Energy is vital for modern life, but consumers aren’t particularly enthused about it; according to research by The Shelton Group,...
Embracing
Energy is vital for modern life, but consumers aren’t particularly enthused about it; according to research by The Shelton Group,...
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch...
In this episode of The Speed of Culture podcast, host Matt Britton welcomes Jill Cress, chief marketing and experience officer...
ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As...
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen...
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if...
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry....
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer...