Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for...
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LiveRamp began trading as $RAMP on the New York Stock Exchange on Monday and hosted investors and analysts when the...
Amazon is testing a program that lets advertisers use search queries to retarget across the web, according to agency executives...
Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more...
When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain...
When The Trade Desk IPO’d in September 2016, it nearly doubled its own value projection and quickly became a $1...
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...
AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...
Adobe said Thursday it has agreed to acquire the B2B marketing platform Marketo for $4.75 billion.It’s the biggest deal in...
Oath COO Guru Gowrappan will take the reins of Verizon’s media and advertising subsidiary following the departure of Tim Armstrong,...